Today, commitment to work has never been lower. Loss of motivation, global vision, and interest of his daily work for employees. It is in the interest of companies to remedy this, in order to ensure development, by achieving their objectives. An employee who is committed and aligned with the vision of his company will be much more efficient and productive. There are many management strategies, but only management by objective can define clear objectives for employees.
What is goal-specific management?
He was born in the mid-50s by Peter Drucker. It comes from the need of companies to change the aging and demobilizing management system. Goal-by-goal management comes as opposed to task-related management. The latter are not engaging, and offer a lack of autonomy to employees who do not have the objective in mind, but the tasks requested by his manager.
Definition of management by objective
It is the management of a strategy by setting up clear and ambitious objectives in a collaborative manner between employees and their organization in order to establish an action plan to achieve them.
These common goals allow employees to get involved in the company and be more engaged. They can be qualitative or quantitative.
What are the different stages of DFO?
- Definition of strategic axes
- These strategic axes are transformed into operational objectives
- Its objectives are divided into sub-objectives for each directorate
- Employees define their goals with their manager
- The action plan is defined with the different deadlines to achieve them
- For each objective, it is necessary to determine the necessary skills and tools, indicators and measures for effective monitoring.
The objectives must be clear and declinable throughout the company. Peter Drucker developed smart goals. These are concrete actions within a defined period of time.
Specific
Measurable
Achievable
Realistic
Temporally defined
They must be ambitious, which motivates the teams and pushes them to surpass themselves.
Management by objective is there to respond to certain managerial difficulties often present.
What is my company’s strategy?
Why do I have to do this?
It doesn’t seem consistent to me
We can never go to the end of our actions, …
This shows that the strategy is misunderstood. Employees no longer know the priorities, these are sometimes considered unachievable, bad timing between the actions of the different departments of the company. We notice that this is a bad communication with a lack of support for the project. Management by objective allows a better exchange between employees and managers that can be done in a participatory way with back and forth to define a common strategy and understood by all.
Goal-based management can very well link with the OKR or OGSMmethod. Indeed, the latter give an important place to the objectives and the transparent strategic vision for the whole company.

The advantages of management by objective
- Allows to mobilize and empower employees in their actions, especially because they define their objectives.
- Goal-based management also creates motivation and opportunities. Teams and employees are actors of their strategy through their personal organization to achieve the objectives.
- Objective-oriented action and not tasks, which makes employees responsible for their work
Goal-specific management acts at several levels.
The manager deploys the strategy in the company in a transparent manner.
The manager reorients his agenda on value-added tasks, restores meaning and values the actions of his employees by assigning individual or collective objectives.
Then the employees have clarified objectives that they have discussed with their superior. They are committed to and contribute to the company’s project.
Visult a solution to digitize its management by objective
It is an agile software allowing with a simple and easy-to-use interface to express your business strategy and share it with everyone.
We find the objectives discussed internally visible on a single page and cascaded in the different services.
VISULT offers a comprehensive dashboard to measure the progress of actions, set the agenda for discussions and decide on new action plans. It is a real collaborative tool to inform and process a subject in real time without multiplying email exchanges.
If you want to know more, discover VISULT or make an appointment for a demo.