In an OKR, the goal must be very difficult to achieve. These challenges motivate teams and push them to surpass themselves.
Here we use SMART objectives:
To reach the target, it is necessary to reach 60-70% of it. The specificity of okr is that you have to approach 100% without necessarily reaching it.
The OKR is public and shared throughout the company. It allows total transparency. Its purpose is not to evaluate teams or collaborators, but an objective. It sets the company on an overall course for everyone to work in the same direction.
The benefits of OKR
Clear and precise → Allows you to focus your efforts on a specific point
Engaging → Each of the employees to the strategy in the line of sight and knows the interest of his actions.
Responsibility → The objectives and results are clear, there is no room for ambiguity.
Transparent → Enables a global view of the business and results at a given point in time
Deploy the OKR method
To keep its effectiveness, the OKR method must have for each objective 3 to 5 key results. It is necessary to keep this limited number of axes so as not to disperse.
The OKR method is deployed quarterly, regardless of whether the goal is met or not. We then see whether we should close objectives, continue them or close them. It should not be forgotten that for OKR it is a question of highlighting the major objectives.
Increase profits by 15%
• Reduce costs by 10%
• Double revenues by creating online campaigns • Open new
Employees have clear objectives in mind and know on what criteria they will be evaluated.
The advantage of the OKR method is that it can be declined at different hierarchical levels. Let’s keep our example, we can then take one of the Key results like “Double revenue by creating online campaigns”. It is quite clear and will become the objective. To this one we will give 3 key results as:
- Create a Facebook Ads and Instagram campaign
- Define the keywords to target
- Have a commitment rate of 15%
The OKR is there to give objectives but it can very well ally with other methods.
Today many companies do OKR in Excel. They deploy the objectives on multiple shared sheets, e-mail reports,…
This system can work when the company or team is small. But as soon as the organization is larger we can quickly lose efficiency.